Search Engine Optimization
Search Engine Optimization
SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website’s visibility and ranking on search engines like Google. It involves optimizing various elements of a website, such as content, keywords, meta tags, and site structure, to make it more appealing to search engine algorithms. The primary goal of SEO is to increase organic (non-paid) traffic to a website by ensuring it appears higher in search engine results pages for relevant queries. SEO also involves ongoing efforts to enhance user experience, mobile-friendliness, and content quality, ultimately helping websites attract more visitors and potential customers.
